Pay-per-click (PPC) is one of the most important types of paid campaigns. The type of campaign which you intend to create needs to be based on your long-term goals. Some of the most common types of campaigns are mentioned below:
1. Search Network Campaign – PPC :
While advertising on Search Network, there will be a group of search-specific websites where your ads will appear. The websites include Google search sites along with other Google sites and non-other Google websites which partner with Google in order to show ads as search partners. When you advertise here, your ad will be shown next to search results when someone looks for results using phrases which are related to your keywords. Search Network is included in Google Network which includes all webpages and apps where the ads of AdWords may appear.
2. Display Network Campaign :
There are two parts of Google AdWords – Search Network and Display Network. While advertising on Display Network, businesses put their display ads on a wide network of sites all over the internet. These ads are visual banner ads which you come across on supporting sites all over.
This is the best place to start with Remarketing. It refers to basically following past visitors to your sites by following ads across different sites which are browsed by them. Remarketing is highly successful since people have shown real interest in the product or brand you are offering.
3. Shopping Ads Campaign :
In case you are a retailer, you can make use of shopping ads campaigns in order to promote your local as well online inventory, enhance the traffic level to your website or local store, and find better-qualified leads. In order to start off, you will have to send AdWords with product data along with Merchant Center for creating a campaign. Once the ads for the campaign are created on Google and around the internet, where potential buyers can view items you sell. These placements are known as Placement Ads.
4. Video Ads Campaign :
In AdWords, you can create interesting video ads campaigns using different types of video ad formats to draw the interests of customers in various ways on YouTube and video partner sites. The different video formats include bumper ads, TruView video discovery ads, TrueView in-stream ads.
Though you can host video content on YouTube, video ads are also on YouTube, applications on Display Network and video partner sites.
5. Universal App Campaign :
Such a campaign is used for streamlining the entire business, simplifying the promotion of your iOS or Android apps across top properties on Google such as Pay, YouTube, Search and Google Display Network. All that you need to add only a few lines of test, some creatives if you want to and bid. The rest gets optimized to help users track you.
6. Search Network with Display Campaign :
Search Network with Display Select is a type of campaign which helps you to find use Google search or visit sites across the web. You can manage your ‘’Search Network with Display Select’’ campaigns in the same way as you do in a Search Network campaign.