Google Adwords is Google advertising system in which advertisers bid on certain keywords in order to make their ads appear in Google search results. Google makes money by every such click. The AdWords programmables businesses to set a budget for advertising and only pay when people click on ads. This ad service is largely focused on keywords. Numerous of times ad words keywords are used to determine your cost of advertising. Each keyword you choose has the cost per click (CPC). A higher cost per click bid can allow your ad to show at the higher position of the page.

How does a Google AdWords work ?

Mostly people use paid search in this. There is actually no need to wait for your new site to work its way organically up the rankings by using paid search you can see immediate results. And trust me it’s not that expensive too.

Paid search : You have to bid against other marketers on how muchyou are willing to pay Google Adwords every time a searcher clicks on your ad, Pay per click is more likely to show your advertisement that will make your ad appear. You pay to Google AdWords each time your ad in clicked. Google chooses the bid amount for you within your budget. Paid search is the term which we use for advertising within the listings of a search engine. Most importantly Google is not the only one search engine where you can do this. It can also be done on yahoo and Bing which run their own advertising network. Google also check out how relevant and useful your ad is to the searcher and the search terms they have used.

May you like this : What is Search Engine Marketing ( SEM) ?

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